A marketing agency built by data scientists. We combine enterprise-grade analytics with bold creative execution to grow brands, generate leads, and build marketing systems that actually work.
Merlins Group was founded by two technical founders with deep roots in data science and data engineering. Our team has worked with Capgemini, Capita, IM Group, Aston University, University of Northampton, University of Birmingham, and Birmingham City Council — and we bring that enterprise-grade rigour to every marketing project: clean data pipelines, proper tracking architecture, and structured analytics.
One of our founders started in Human-Computer Interaction (HCI) — understanding how humans interact with digital interfaces. That research is now published in Ergonomics, and it underpins everything we do: every page, every funnel, every conversion path is built on how people actually behave — not guesswork.
We apply machine learning, behavioural analytics, heatmap analysis, conversion modelling, and customer segmentation to find where your marketing is leaking money. We fix broken attribution, build proper data flows, and give you dashboards that tell you what is actually driving revenue — not vanity metrics.
Precision-targeted campaigns across Meta, Google, TikTok and LinkedIn. We optimise every pound to maximise ROAS and scale profitably.
Authentic creator-led content that converts. From short-form social clips to brand films and video walkthroughs — scroll-stopping content at scale.
Positioning, messaging architecture, and go-to-market strategy. We build the strategic foundation that makes every other channel perform.
Conversion-optimised websites and landing pages that turn visitors into customers. Enterprise-grade builds with premium aesthetics.
End-to-end social management across all major platforms. Content calendars, community management, and growth strategies that deliver.
Customer segmentation, predictive analytics, heatmap analysis, and marketing attribution. We use data to find where your marketing leaks money.
BordoDesign went from 12 enquiries/month to 60+ after our marketing systems fix
Reduction in quote turnaround time — BordoDesign now sends same-day quotes
Woodside Motor Services tripled quality enquiries from the same ad spend
Businesses served across construction, automotive, recruitment, retail and more
Our co-founders had the privilege of attending a commemoration at British Parliament, recognising the courage and contribution of Commonwealth soldiers during the World Wars. Hosted by Rt. Hon. Bob Blackman CBE MP and The Memorial Gates Foundation.
A glimpse into the creative output and campaigns we produce for our clients.
Gut feelings are for amateurs. We let data guide every decision — from which ads to run to which landing page converts better.
No smoke and mirrors. Complete visibility into what we are doing, why we are doing it, and what it is producing.
We move fast. Most clients see measurable improvement within 30 days of working with us.
We do not work for you — we work with you. Your goals become our goals, and your success is the only metric that matters.
From UGC to brand films, every piece of content we produce is designed to stop the scroll and drive action.
Every campaign, every piece of content, every system we build is measured against one thing: did it generate revenue?
We will review your website, marketing, tracking, and lead handling — and show you exactly where the biggest opportunities are.