No hidden fees. No long-term lock-ins. Clear, results-driven marketing packages built to scale your business.
Three flexible packages designed for businesses at every stage. All include a dedicated strategy onboarding and monthly reporting.
For startups and SMEs ready to build a serious marketing foundation and start generating consistent leads.
For scaling brands that need multi-channel marketing, dedicated support, and a team that moves fast.
For established brands wanting a full-service marketing department without the overhead of hiring one.
Select the services you need and see which package you fall into. More services, more value.
See how Merlin stacks up against hiring in-house or working with a traditional agency.
| Merlin (Scale) | In-House Team | Traditional Agency | |
|---|---|---|---|
| Monthly Cost | £4,500/mo | £12,000 - 18,000/mo | £6,000 - 15,000/mo |
| Time to Launch | 1 week | 3 - 6 months (hiring) | 4 - 8 weeks |
| Specialists Working on Your Brand | Full team (6+ specialists) | 2 - 3 hires realistically | 1 - 2 assigned |
| Paid Media Management | Included | Marketing Manager ~£45k salary | 15 - 20% of ad spend |
| Content Creation | 12 pieces/mo included | Content Creator ~£32k salary | £500 - 1,500 per piece |
| Strategy & Planning | Included | Head of Marketing ~£65k salary | £150 - 300/hr billed |
| Web Development | From £2,200 (sites) / £5,000 (e-commerce) | Developer ~£50k salary | £5,000 - 25,000 per project |
| SEO | Included | SEO Specialist ~£38k salary | £1,500 - 5,000/mo retainer |
| Social Media | Included | Social Manager ~£30k salary | £1,000 - 3,000/mo |
| Contract Flexibility | Month-to-month | Employment contracts, notice periods | 6 - 12 month lock-in |
| Equivalent Annual Cost | £54,000/yr | £180,000+/yr (salaries + tools + overhead) | £120,000+/yr |
Get access to a full team of senior specialists across every marketing discipline, with zero recruitment headaches, no employer NICs, and no tool subscriptions. Scale up or down as your business needs change.
Everything listed under your chosen package. There are no hidden fees for strategy, reporting, or account management. The only additional cost is your actual ad spend budget, which goes directly to the platforms (Meta, Google, TikTok etc) and is completely separate from our management fee.
No. Onboarding, account setup, audit of your existing channels, and initial strategy development are all included at no extra cost. We invest in the first few weeks because it sets the foundation for everything that follows.
We recommend a minimum 3-month commitment to see meaningful results, but we operate on a rolling monthly basis after that. We do not lock clients into 12-month contracts. We earn your business every month.
Absolutely. You can scale up, scale down, or swap services at any point with 30 days notice. Most of our clients start on Growth and move to Scale within the first 3-6 months as they see results.
We can typically begin onboarding within 48 hours of signing. Growth clients are fully live within 1 week, Scale within 3 days, and Enterprise clients get same-day white-glove onboarding with a dedicated team.
No, ad spend is a separate budget that goes directly to the advertising platforms. Our pricing covers the strategy, creative, management, optimisation, and reporting of your campaigns. We will advise on the right ad spend level for your goals during our strategy call.
Book a no-obligation strategy call and we'll map out exactly how we can scale your business.